From a bold idea to a brand loved by thousands of families.
An inspiring beginning rooted in Lucia Prăjișteanu’s travels and her desire to innovate.
Miramagica was born from its founder’s passion for European theme parks and her genuine desire to bring to Romania an outdoor entertainment space dedicated to families. Visits to major international parks helped shape the project’s key pillars: quality, safety, and unforgettable experiences.
The first step: a dream come true in Herăstrău.
In 2015, Miramagica Herăstrău was launched in the heart of Bucharest – the first outdoor amusement park to combine classic attractions, themed decorations, and a fairytale-like atmosphere. The panoramic wheel, nicknamed “The Bucharest Wheel,” quickly became the park’s symbol and the starting point for future developments.
Expansion and diversification.
Following its success in the Capital, the Miramagica concept expanded to the seaside. In 2023, a new location was inaugurated in Mamaia, continuing the mission of providing safe and accessible entertainment for all generations. With rides, carousels, a panoramic wheel, and themed decorations, Miramagica Mamaia quickly became one of the most visited attractions of the summer.
A brand that evolves along with its audience.
Miramagica is part of the broader vision of Britta Trading – alongside Santa’s Land and other projects developed by Lucia Prăjișteanu. With each season, the park reinvents itself: adding new attractions, special decorations, and activities tailored to the needs of modern families.
“For me, Miramagica is a living project. Safety, innovation, and emotion always go hand in hand, and my goal is for every visitor to leave with a magical memory.” – Lucia Prăjișteanu
Magic in Images: A World Full of Smiles,
Adventure, and Color
Each photograph captures a fragment of the Miramagica universe – from the spectacular Ferris wheel and the Tornado carousel to the performance scenes that bring joy to the little ones. The Miramagica theme parks are designed as places where fun comes to life, and every visit becomes an unforgettable memory.
