From a bold idea to a brand loved by thousands of families.
An inspired beginning from travels and the desire to innovate.
Miramagica was born from my passion for theme parks discovered in Europe and from the sincere desire to bring to Romania an outdoor entertainment concept specifically created for families. Visits to renowned international parks inspired me and shaped the essential benchmarks: quality, safety, and a complete experience.
The first step: a dream come true in Herăstrău.
In 2015, I launched Miramagica Herăstrău in the heart of the Capital – the first outdoor amusement park that brought together classic attractions, creative design, and a fairytale atmosphere. The Ferris wheel, nicknamed the Ferris Wheel of Bucharest, quickly became the symbol of the project and the starting point for what Miramagica was to become.
Expansion and diversification.
After the success in Bucharest, I adapted the Miramagica concept for the seaside. In 2023, in Mamaia, I opened a new location where I continued the tradition of creating safe and memorable fun for all ages. With its mix of games, carousels, Ferris wheel, and themed decor, Miramagica Mamaia quickly became a favorite attraction for tourists and families.
A brand that evolves along with its audience.
Miramagica is not just a portfolio project — it’s a key part of the vision behind Britta Trading, the company through which Lucia Prăjișteanu develops family-focused entertainment concepts. Alongside Santa’s Land, Miramagica stands as one of the most vibrant expressions of her desire to create places where children, parents, and grandparents can enjoy unforgettable moments together, generation after generation.
“Each season gives me the opportunity to reinvent Miramagica: I add new attractions, themed decorations, and activities that reflect the needs of modern families. It’s a living project that grows alongside its audience — and for me, innovation, safety, and emotion always go hand in hand.”
— Lucia Prăjișteanu
Magic in Images: A World Full of Smiles,
Adventure, and Color
Each photograph captures a fragment of the Miramagica universe – from the spectacular Ferris wheel and the Tornado carousel to the performance scenes that bring joy to the little ones. The Miramagica theme parks are designed as places where fun comes to life, and every visit becomes an unforgettable memory.
