Lucia Prăjișteanu – vision, emotion, and entrepreneurial courage
With a visionary approach and a keen eye for detail, Lucia Prăjișteanu has built her professional journey in a field she truly loves — family and children’s entertainment. Over the past two decades, she has succeeded in turning bold ideas into projects with real impact. This is how innovative indoor and outdoor amusement parks came to life, such as the first modern indoor playground in a Romanian mall (Baneasa Shopping City), the highly acclaimed indoor amusement park featuring the only rollercoaster inside a mall in Eastern Europe — Zorky’s Planet in AFI Cotroceni, the Miramagica parks in Herăstrău, Orășelul Copiilor, and Mamaia, as well as her legendary Ferris Wheel at the 2024 Beach, Please! festival and the Christmas Fairs in Bucharest and Craiova.
Starting in 2022, Lucia Prăjișteanu installed iconic Ferris wheels at Romania’s Christmas and Easter fairs. In 2024, she launched Santa’s Land, a one-of-a-kind Christmas theme park in Romania — a true Disneyland of the winter holidays — and brought the phenomenal Flying Santa attraction to the country.
“Every child’s smile is the most genuine form of success”
A vision born from passion
I wanted to create places where children can smile, parents can unwind, and the whole family can live moments that turn into lasting memories. I don’t just build themed spaces — I build worlds where stories come to life.
Every project I develop starts with the same question: “What would make this place truly memorable for a family?” My answer always lies in a balance between safety, creativity, and emotion – all dedicated to creating an experience no one will ever forget.
2008 – MAGIC CITY Băneasa
The children’s playground at Băneasa Shopping City was officially inaugurated.
2012 - ZORKY’S PLANET
Zorky’s Planet was inaugurated in AFI Cotroceni — an indoor play area in Romania featuring mechanical and electronic games, 4D simulators, and the first roller coaster ever installed inside a mall in Southeastern Europe.
2015 - MIRAMAGICA Herăstrău
Launch of MIRAMAGICA in Herăstrău, Bucharest — the most modern amusement park in Romania, featuring the famous panoramic Ferris wheel that offers breathtaking views of the city from above.
2017 - MIRAMAGICA ORĂȘELUL COPIILOR
The indoor Miramagica play area was inaugurated in Orășelul Copiilor, Bucharest — a magical place for little ones and one of the most sought-after venues for private parties.
2022 - West Side Christmas Market
Installation of the brightest Ferris wheel in the country, featuring nearly 1 million lights, at the West Side Christmas Market.
2023 - MIRAMAGICA MAMAIA
Inauguration of Miramagica Park Mamaia, a themed amusement park inspired by the story of Alice in Wonderland.
2023 – Romania’s First Hi-Tech Ferris Wheel
The first hi-tech panoramic Ferris wheel in Romania was inaugurated at the Craiova Christmas Fair. Standing 40 meters tall, the structure features a central LED screen capable of displaying video graphics.
2024 – The First Ferris Wheel with Dozens of Mirrors
The first panoramic Ferris wheel in Romania covered with dozens of mirrors was inaugurated at the Easter Fair in Craiova.
2024 – “BEACH, PLEASE!” FESTIVAL
A memorable Ferris wheel was installed at the “BEACH, PLEASE!” Festival in Costinești, becoming a standout attraction for festivalgoers
2024 – SANTA’S LAND
The Christmas theme park was inaugurated at the Craiova Christmas Fair. SANTA’S LAND is a unique concept in Europe, often referred to as the Disneyland of Christmas fairs.
2024 – FLYING SANTA
Flying Santa was launched — the phenomenal attraction of the Craiova Christmas Fair that went viral online, not only in Romania but also abroad. Santa Claus flies in his reindeer-drawn sleigh above tens of thousands of people, creating a truly magical experience.
Open Parks
Each park I have created is the result of a clear vision: a unique experience, with its own visual identity, original concepts, and special attention given to the safety and comfort of every visitor.
Years in the Industry
For over two decades, I have grown and learned alongside the market. I’ve brought innovation and operational know-how to every stage of the development of the brands I manage.
Visitors
The events and parks I’ve built have brought joy to millions of people. Over 5 million visitors from across the country and abroad have experienced unforgettable moments in the spaces I’ve created with passion.
