“REDEFINING THE ENTERTAINMENT EXPERIENCE – TOGETHER” Lucia Prăjișteanu
Unforgettable experiences begin with a trusted partner – turning ideas into full-scale concepts with spectacular, state-of-the-art attractions for fairs, major events, and amusement parks.
Because people need magic at every age
How it started
Lucia Prăjișteanu is one of the most recognized names in Romania’s amusement park industry. As the founder of Britta Trading, she has created the most popular indoor and outdoor entertainment zones in the country over the past two decades.
Her projects include Romania’s first modern shopping mall playground (Băneasa Shopping City), the stunning Zorky’s Planet indoor amusement park at AFI Cotroceni (home to the only rollercoaster inside a mall in Eastern Europe), the Miramagica parks in Herăstrău and Mamaia, and the iconic Ferris Wheel featured at the 2024 Beach, Please! Festival.
Since 2022, Lucia has expanded her portfolio by taking part in Romania’s Easter and Christmas fairs, from installing panoramic wheels to other attractions that brought joy to hundreds of thousands of families. In 2024, she created from scratch Santa’s Land, a Christmas-themed park unlike anything seen before in Romania. Dubbed a “winter Disneyland,” the park also marked the national debut of the Flying Santa phenomenon.
What We Offer
We design theme park and leisure area concepts from scratch, tailored to each client’s specific needs.
We provide delivery and installation of amusement park equipment, in collaboration with top international suppliers.
We customize spaces for parks, fairs, and public events to ensure they are appealing to a wide audience.
We offer full operation services for equipment such as Ferris wheels, carousels, and other themed attractions.
We manage all aspects of amusement parks and entertainment areas.
We deliver media communication, social media, and personal branding services for the projects we implement.
Why Our Modern Attractions Stand Out
Attractions are the main reason people choose to visit an amusement park or event, turning an ordinary space into a memorable destination filled with joy, adrenaline, or relaxation.
They contribute to overall well-being and offer an enjoyable way to spend free time with family or friends, creating moments of connection and shared memories.
Parks with attractions become tourist hotspots, support the development of local communities by creating jobs, and attract new investments.
Modern attractions — such as Ferris wheels, carousels, roller coasters, or VR simulators — appeal to young people and families, and the constant introduction of new experiences builds visitor loyalty and gives the park a competitive edge.
Additionally, these interactive and visually striking experiences are ideal for social media promotion and rely on safe, efficient technologies that support sustainable operations.
TRADEMARK BRANDS
Under the Britta Trading umbrella, Lucia Prăjișteanu created two of the most iconic entertainment concepts in Romania: MIRAMAGICA and SANTA’S LAND. Millions of people — children and adults alike, including tourists from abroad — have enjoyed the spectacular attractions built by top international companies and brought to Romania by Lucia Prăjișteanu.
Miramagica
MIRAMAGICA is a modern amusement park concept, unique in Romania, featuring state-of-the-art, magical, and spectacular equipment — a place where imagination, play, and emotion come together. Miramagica can be experienced as an outdoor park in Herăstrău and as an indoor park inside the AFI Cotroceni mall in Bucharest.
Santa's Land
SANTA’S LAND is the most innovative Christmas theme park concept in Romania, blending the magic of the holidays with modern technology. The spectacular attractions at Santa’s Land, along with the phenomenal Flying Santa project — where Santa Claus soars through the sky in his reindeer-pulled sleigh — have captivated hundreds of thousands of children and adults with their fairytale atmosphere.
Attractions
Hi-Tech Panoramic Wheel
Santa Claus’s Flying Sleigh
Venetian carousel
Double venetian carousel
Roller Coaster
Bumper Cars
Spark Tower
Inflatable slide
Derby
Tornado
Elastic trampolines
Swan ride
The little train
Santa's Elevator
Floating bench
Famous arcade games
People need magic — at any age!
“Behind every project I get involved in, there’s more than just an idea — there’s a genuine belief that emotion, safety, and excellence can coexist in one space dedicated to joy. Every park, every attraction, and every detail is built with care — from concept and design to implementation and direct interaction with visitors.”
Lucia Prăjișteanu is a leading name in Romania’s entertainment industry and the creator of the most innovative indoor and outdoor amusement parks in the country.
Strategically Designed Projects,
Delivered with Full Commitment
Lucia Prăjișteanu is a leading figure in Romania’s entertainment industry and the creator of the most innovative indoor and outdoor amusement parks in the country.
Unforgettable experiences for the whole family
I’ve built a universe dedicated to families — a space where children, parents, and grandparents can create unforgettable memories together. For me, these projects are not just about fun, but about emotion, connection across generations, and the joy of spending meaningful time with loved ones.
Every park or event is designed to offer activities suitable for all ages, in a safe and magical environment. It’s my way of honoring the values I believe in – authenticity, belonging, and the joy of being together.
- Direct Supervision and Strategic Leadership
- High Safety Standards and Quality Control
- Concepts Designed for All Audience Segments
Our Story, Passed On
The projects launched by Lucia Prăjișteanu have captured the attention of the media, with Romanian publications writing articles and reports about their impact on both the public and the entertainment industry.
Every mention in the media reflects the passion and determination with which Lucia Prăjișteanu has built her own path in the world of children’s entertainment — and beyond.
