THE MOST MODERN AMUSEMENT PARKS
Lucia Prăjișteanu is a leading name in the amusement park industry in Romania. As the founder of Britta Trading, she has developed the country’s most popular indoor and outdoor entertainment areas over the past two decades. Among them are the first modern indoor playground in a Romanian mall (Baneasa Shopping City), the remarkable indoor amusement park featuring the only rollercoaster inside a mall in Eastern Europe – Zorky’s Planet in AFI Cotroceni, the Miramagica parks in Herăstrău and Mamaia, and her legendary Ferris Wheel showcased at the 2024 “Beach, Please!” festival.
Starting in 2022, Lucia Prăjișteanu brought an extra touch of magic to Romania’s Easter and Christmas Fairs by installing iconic Ferris wheels and other attractions that brought joy to the hearts of hundreds of thousands of people.
2024 was the year Lucia Prăjișteanu launched Santa’s Land, a one-of-a-kind Christmas theme park in Romania — a true Disneyland of the winter holidays — and brought the phenomenal attraction Flying Santa to the country.
TRADEMARK CONCEPTS
Under the Britta Trading umbrella, Lucia Prăjișteanu created two of the most iconic entertainment concepts in Romania: MIRAMAGICA and SANTA’S LAND. Millions of people — children and adults alike, including tourists from abroad — have enjoyed the spectacular attractions built by top international companies and brought to Romania by Lucia Prăjișteanu.
Miramagica
MIRAMAGICA is a modern amusement park concept, unique in Romania, featuring state-of-the-art, magical, and spectacular equipment — a place where imagination, play, and emotion come together. Miramagica can be experienced as an outdoor park in Herăstrău and as an indoor park inside the AFI Cotroceni mall in Bucharest.
Santa's Land
SANTA’S LAND is the most innovative Christmas theme park concept in Romania, blending the magic of the holidays with modern technology. The spectacular attractions at Santa’s Land, along with the phenomenal Flying Santa project — where Santa Claus soars through the sky in his reindeer-pulled sleigh — have captivated hundreds of thousands of children and adults with their fairytale atmosphere.
People need magic — at any age!
“Behind every project I get involved in, there’s more than just an idea — there’s a genuine belief that emotion, safety, and excellence can coexist in one space dedicated to joy. Every park, every attraction, and every detail is built with care — from concept and design to implementation and direct interaction with visitors.”
Lucia Prăjișteanu is a leading name in Romania’s entertainment industry and the creator of the most innovative indoor and outdoor amusement parks in the country.
Strategically Designed Projects, Delivered with Full Commitment
Lucia Prăjișteanu is a leading figure in Romania’s entertainment industry and the creator of the most innovative indoor and outdoor amusement parks in the country.
Unforgettable experiences for the whole family
I’ve built a universe dedicated to families — a space where children, parents, and grandparents can create unforgettable memories together. For me, these projects are not just about fun, but about emotion, connection across generations, and the joy of spending meaningful time with loved ones.
Every park or event is designed to offer activities suitable for all ages, in a safe and magical environment. It’s my way of honoring the values I believe in – authenticity, belonging, and the joy of being together.
- Direct Supervision and Strategic Leadership
- High Safety Standards and Quality Control
- Concepts Designed for All Audience Segments
Our Story, Passed On
The projects launched by Lucia Prăjișteanu have captured the attention of the media, with Romanian publications writing articles and reports about their impact on both the public and the entertainment industry.
Every mention in the media reflects the passion and determination with which Lucia Prăjișteanu has built her own path in the world of children’s entertainment — and beyond.
