{"id":3461,"date":"2025-09-21T12:15:43","date_gmt":"2025-09-21T12:15:43","guid":{"rendered":"https:\/\/luciaprajisteanu.ro\/?p=3461"},"modified":"2025-09-21T12:30:03","modified_gmt":"2025-09-21T12:30:03","slug":"de-la-miramagica-la-santas-land-reinventarea-industriei-parcurilor-de-distractii-din-romania","status":"publish","type":"post","link":"https:\/\/luciaprajisteanu.ro\/?p=3461","title":{"rendered":"De la Miramagica la Santa\u2019s Land: reinventarea industriei parcurilor de distrac\u021bii din Rom\u00e2nia."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3461\" class=\"elementor elementor-3461\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ceea3b3 e-flex e-con-boxed e-con e-parent\" data-id=\"6ceea3b3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60884a54 elementor-widget elementor-widget-text-editor\" data-id=\"60884a54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"286\" data-end=\"729\">Ultimul deceniu a adus o transformare profund\u0103 \u00een sectorul local de divertisment pentru familii. Dac\u0103 p\u00e2n\u0103 nu demult parcurile de distrac\u021bii erau privite ca simple locuri de joac\u0103, ast\u0103zi ele au devenit spa\u021bii moderne, interactive \u0219i sigure, capabile s\u0103 ofere experien\u021be memorabile. \u00cen centrul acestor schimb\u0103ri se afl\u0103 <strong data-start=\"606\" data-end=\"627\">Lucia Pr\u0103ji\u0219teanu<\/strong>, CEO Britta Trading, antreprenoare vizionar\u0103 \u0219i pionier\u0103 a industriei de entertainment din Rom\u00e2nia.<\/p>\n<h3 data-start=\"731\" data-end=\"774\">Miramagica \u2013 \u00eenceputul unei revolu\u021bii<\/h3>\n<p data-start=\"775\" data-end=\"1288\">\u00cen 2015, Bucure\u0219tiul a g\u0103zduit deschiderea <strong data-start=\"818\" data-end=\"842\">Miramagica Her\u0103str\u0103u<\/strong>, primul parc de distrac\u021bii outdoor construit la standarde interna\u021bionale de calitate \u0219i siguran\u021b\u0103. Cu atrac\u021bii unice pentru Rom\u00e2nia la acea vreme \u2013 <strong data-start=\"991\" data-end=\"1172\">roata panoramic\u0103, Airborne Shot, caruselul vene\u021bian, Top Dancer, Spark \u2013 atrac\u021bia care sfideaz\u0103 gravita\u021bia, roller coaster-ul \u00een form\u0103 de omid\u0103 sau Derby \u2013 cursa cailor n\u0103r\u0103va\u0219i<\/strong> \u2013 Miramagica a redefinit divertismentul urban \u0219i a devenit rapid destina\u021bia preferat\u0103 a familiilor \u0219i turi\u0219tilor.<\/p>\n<p data-start=\"1290\" data-end=\"1527\">Succesul din Capital\u0103 a inspirat extinderea brandului. \u00cen 2022, a fost inaugurat <strong data-start=\"1371\" data-end=\"1392\">Miramagica Mamaia<\/strong>, care a adus experien\u021ba parcului \u0219i pe litoral, consolid\u00e2nd astfel pozi\u021bia companiei ca lider pe pia\u021ba de entertainment din Rom\u00e2nia.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1e944 elementor-widget elementor-widget-image\" data-id=\"dd1e944\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/luciaprajisteanu.ro\/wp-content\/uploads\/elementor\/thumbs\/WhatsApp-Image-2025-09-16-at-14.20.22_2c6eddfa-scaled-rc2zkbyhm8qp019se00z1a92uao9bczwf27d3gfxw8.jpg\" title=\"WhatsApp Image 2025-09-16 at 14.20.22_2c6eddfa\" alt=\"WhatsApp Image 2025-09-16 at 14.20.22_2c6eddfa\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b74b4 elementor-widget elementor-widget-text-editor\" data-id=\"10b74b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1529\" data-end=\"1569\">Roata Miramagica \u2013 atrac\u021bia-vedet\u0103<\/h3>\n<p data-start=\"1570\" data-end=\"1892\">Cea mai vizibil\u0103 \u0219i iubit\u0103 atrac\u021bie r\u0103m\u00e2ne <strong data-start=\"1613\" data-end=\"1633\">Roata Miramagica<\/strong>, spectaculos iluminat\u0103 cu un milion de lumini\u021be. Dincolo de rolul de simbol al parcului, roata a devenit o prezen\u021b\u0103 constant\u0103 la marile evenimente din Rom\u00e2nia: <strong data-start=\"1794\" data-end=\"1823\">festivalul Beach, Please!<\/strong>, dar \u0219i la t\u00e2rgurile de Pa\u0219te \u0219i Cr\u0103ciun din Craiova \u0219i Bucure\u0219ti.<\/p>\n<blockquote data-start=\"1894\" data-end=\"2263\">\n<p data-start=\"1896\" data-end=\"2263\">\u201ePentru mine, Miramagica a fost dintotdeauna mai mult dec\u00e2t un parc de distrac\u021bii \u2013 a fost o promisiune de a crea experien\u021be unice, sigure \u0219i pline de emo\u021bie. Fiecare detaliu este g\u00e2ndit pentru a aduce bucurie \u0219i clipe memorabile vizitatorilor. Magia nu are v\u00e2rst\u0103 \u2013 ea ne apropie \u0219i ne ofer\u0103 acea evadare de care avem cu to\u021bii nevoie\u201d, spune <strong data-start=\"2239\" data-end=\"2260\">Lucia Pr\u0103ji\u0219teanu<\/strong>.<\/p>\n<\/blockquote>\n<h3 data-start=\"2265\" data-end=\"2305\">Reinventarea t\u00e2rgurilor de Cr\u0103ciun<\/h3>\n<p data-start=\"2306\" data-end=\"2672\">Lucia Pr\u0103ji\u0219teanu a dus inova\u021bia mai departe, \u00een zona t\u00e2rgurilor de s\u0103rb\u0103tori. <strong data-start=\"2385\" data-end=\"2401\">Flying Santa<\/strong>, lansat la T\u00e2rgul de Cr\u0103ciun din Craiova, a devenit un fenomen viral interna\u021bional, cu sute de milioane de vizualiz\u0103ri online. Imaginile cu Mo\u0219 Cr\u0103ciun zbur\u00e2nd \u00een sania tras\u0103 de reni deasupra mul\u021bimii au pus Craiova pe harta celor mai spectaculoase t\u00e2rguri din Europa.<\/p>\n<p data-start=\"2674\" data-end=\"3026\">Tot atunci a fost lansat \u0219i conceptul <strong data-start=\"2712\" data-end=\"2728\">Santa\u2019s Land<\/strong>, parc tematic dedicat Cr\u0103ciunului, care reune\u0219te atrac\u021bii unice: roata panoramic\u0103 de un milion de lumini\u021be, liftul lui Mo\u0219 Cr\u0103ciun, trenul spre T\u0103r\u00e2mul Elfilor, roller coaster-ul \u00een form\u0103 de sanie tras\u0103 de reni, caruselul vene\u021bian pe dou\u0103 etaje \u0219i un patinoar artificial cu ma\u0219inu\u021be tamponabile.<\/p>\n<p data-start=\"3028\" data-end=\"3229\">Pe l\u00e2ng\u0103 acestea, Lucia a creat \u0219i <strong data-start=\"3063\" data-end=\"3092\">Laminor Winter Wonderland<\/strong>, g\u00e2ndit special pentru spa\u021bii indoor, \u0219i a adus roata Miramagica ca punct central al <strong data-start=\"3178\" data-end=\"3207\">WestSide Christmas Market<\/strong> \u00een ultimii doi ani.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-182e160 elementor-widget elementor-widget-video\" data-id=\"182e160\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/luciaprajisteanu.ro\/wp-content\/uploads\/2025\/09\/WhatsApp-Video-2025-09-16-at-17.03.00_ddb0e167.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-def5c17 elementor-widget elementor-widget-text-editor\" data-id=\"def5c17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"3231\" data-end=\"3273\">O industrie \u00een continu\u0103 transformare<\/h3>\n<p data-start=\"3274\" data-end=\"3701\">Prin aceste ini\u021biative, Rom\u00e2nia se aliniaz\u0103 trendurilor interna\u021bionale din domeniul entertainmentului: experien\u021be imersive, diversitate de atrac\u021bii \u0219i extindere sezonier\u0103 a business-ului. Brandurile <strong data-start=\"3473\" data-end=\"3487\">Miramagica<\/strong> \u0219i <strong data-start=\"3491\" data-end=\"3507\">Santa\u2019s Land<\/strong> au demonstrat c\u0103 exist\u0103 un public dornic de concepte tematice inovatoare, sigure \u0219i spectaculoase, capabile s\u0103 atrag\u0103 anual sute de mii de vizitatori \u0219i s\u0103 sus\u021bin\u0103 turismul urban \u0219i sezonier.<\/p>\n<blockquote data-start=\"3703\" data-end=\"3929\">\n<p data-start=\"3705\" data-end=\"3929\">\u201eCred c\u0103 oamenii, indiferent de v\u00e2rst\u0103, au nevoie de momente de bucurie \u0219i de magie. Aceasta este misiunea noastr\u0103 \u2013 s\u0103 aducem emo\u021bii \u0219i z\u00e2mbete prin fiecare proiect pe care \u00eel construim\u201d, subliniaz\u0103 <strong data-start=\"3905\" data-end=\"3926\">Lucia Pr\u0103ji\u0219teanu<\/strong>.<\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5523fc elementor-widget elementor-widget-button\" data-id=\"b5523fc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.biziday.ro\/331949-2\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-telegram-plane\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M446.7 98.6l-67.6 318.8c-5.1 22.5-18.4 28.1-37.3 17.5l-103-75.9-49.7 47.8c-5.5 5.5-10.1 10.1-20.7 10.1l7.4-104.9 190.9-172.5c8.3-7.4-1.8-11.5-12.9-4.1L117.8 284 16.2 252.2c-22.1-6.9-22.5-22.1 4.6-32.7L418.2 66.4c18.4-6.9 34.5 4.1 28.5 32.2z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cite\u0219te articolul original<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ultimul deceniu a adus o transformare profund\u0103 \u00een sectorul local de divertisment pentru familii. Dac\u0103 p\u00e2n\u0103 nu demult parcurile de distrac\u021bii erau privite ca simple locuri de joac\u0103, ast\u0103zi ele au devenit spa\u021bii moderne, interactive \u0219i sigure, capabile s\u0103 ofere experien\u021be memorabile. \u00cen centrul acestor schimb\u0103ri se afl\u0103 Lucia Pr\u0103ji\u0219teanu, CEO Britta Trading, antreprenoare vizionar\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-3461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biziday"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts\/3461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3461"}],"version-history":[{"count":7,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts\/3461\/revisions"}],"predecessor-version":[{"id":3480,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts\/3461\/revisions\/3480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/media\/3464"}],"wp:attachment":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}