{"id":3421,"date":"2025-09-21T10:25:32","date_gmt":"2025-09-21T10:25:32","guid":{"rendered":"https:\/\/luciaprajisteanu.ro\/?p=3421"},"modified":"2025-09-21T12:31:17","modified_gmt":"2025-09-21T12:31:17","slug":"cum-a-transformat-lucia-prajisteanu-in-10-ani-conceptul-de-parcuri-de-distractii-in-romania-2","status":"publish","type":"post","link":"https:\/\/luciaprajisteanu.ro\/?p=3421","title":{"rendered":"Cum a transformat Lucia Pr\u0103ji\u0219teanu \u00een 10 ani conceptul de parcuri de distrac\u021bii \u00een Rom\u00e2nia"},"content":{"rendered":"\t\t
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Anul acesta, Miramagica Her\u0103str\u0103u<\/strong> \u00eempline\u0219te 10 ani de la deschidere \u2013 un deceniu \u00een care a redefinit complet modul \u00een care rom\u00e2nii tr\u0103iesc experien\u021ba parcurilor de distrac\u021bii. \u00cen spatele acestei reu\u0219ite se afl\u0103 Lucia Pr\u0103ji\u0219teanu<\/strong>, CEO Britta Trading, antreprenor vizionar \u0219i pionier \u00een industria de entertainment pentru copii \u0219i familii.<\/p>\n

Primii pa\u0219i ai unei revolu\u021bii \u00een entertainment<\/h3>\n

\u00cen septembrie 2015, Miramagica Her\u0103str\u0103u \u0219i-a deschis por\u021bile aduc\u00e2nd \u00een Rom\u00e2nia atrac\u021bii moderne, la standarde de calitate \u0219i siguran\u021b\u0103 occidentale: roata panoramic\u0103, Airborne Shot \u2013 racer-ul plin de adrenalin\u0103, caruselul vene\u021bian, Top Dancer \u2013 banca plutitoare, Spark \u2013 atrac\u021bia care sfideaz\u0103 gravita\u021bia, roller coaster-ul \u00een form\u0103 de omid\u0103, b\u0103rcu\u021bele manevrabile, saltelele Jump-Jump, bumper cars, toboganul gonflabil, Derby \u2013 cursa cailor n\u0103r\u0103va\u0219i sau caruselul Tornado.<\/p>\n

Publicul a r\u0103spuns imediat: sute de mii de vizitatori anual au descoperit un loc unde distrac\u021bia, emo\u021bia \u0219i siguran\u021ba se \u00eembin\u0103 perfect. Succesul a inspirat noi genera\u021bii de copii \u0219i p\u0103rin\u021bi \u0219i a pus bazele unei industrii \u00een plin\u0103 expansiune. \u00cen 2022, povestea a continuat prin inaugurarea Miramagica Mamaia<\/strong>, construit\u0103 dup\u0103 re\u021beta de succes din Bucure\u0219ti.<\/p>\n

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Roata Miramagica \u2013 simbolul unui brand<\/h3>\n

Vedeta absolut\u0103 a parcului este roata panoramic\u0103 Miramagica<\/strong>, luminat\u0103 de un milion de becule\u021be. Aceasta a devenit nu doar simbolul parcului, ci \u0219i o atrac\u021bie emblematic\u0103 prezent\u0103 la cele mai importante evenimente din Rom\u00e2nia: festivalul de muzic\u0103 Beach, Please!<\/strong>, t\u00e2rgurile de Pa\u0219te \u0219i t\u00e2rgurile de Cr\u0103ciun din Craiova \u0219i Bucure\u0219ti.<\/p>\n

Cu sute de mii de vizitatori anual, roata Miramagica este ast\u0103zi cea mai solicitat\u0103 atrac\u021bie outdoor din \u021bar\u0103, capabil\u0103 s\u0103 transforme orice eveniment \u00eentr-un spectacol vizual unic.<\/p>\n

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\u201eMiramagica a fost, de la \u00eenceput, un proiect de suflet. Am vrut s\u0103 ofer experien\u021be de neuitat la cele mai \u00eenalte standarde de siguran\u021b\u0103 \u0219i calitate. Cred cu t\u0103rie c\u0103 emo\u021bia, siguran\u021ba \u0219i excelen\u021ba pot coexista \u00eentr-un singur loc, dedicat bucuriei. Oamenii, la orice v\u00e2rst\u0103, au nevoie de magie \u2013 de momente care s\u0103 ne fac\u0103 s\u0103 z\u00e2mbim \u0219i s\u0103 uit\u0103m de provoc\u0103rile cotidiene.\u201d \u2013 Lucia Pr\u0103ji\u0219teanu<\/strong><\/p>\n<\/blockquote>\n

Magia Cr\u0103ciunului reinventat\u0103: Santa\u2019s Land<\/h3>\n

Viziunea Luciei Pr\u0103ji\u0219teanu nu s-a oprit la parcurile sezoniere. \u00cen 2024, la Craiova, a lansat Flying Santa<\/strong>, atrac\u021bia spectaculoas\u0103 \u00een care Mo\u0219 Cr\u0103ciun zbura cu sania tras\u0103 de reni deasupra unei mul\u021bimi de peste 40.000 de oameni, \u00eentr-un show de lumini \u0219i artificii. Imaginile au devenit virale pe TikTok, adun\u00e2nd sute de milioane de vizualiz\u0103ri \u0219i transform\u00e2nd Craiova \u00eentr-o destina\u021bie de top pe harta t\u00e2rgurilor de Cr\u0103ciun din Europa.<\/p>\n

Tot atunci a fost creat conceptul Santa\u2019s Land<\/strong> \u2013 un parc tematic dedicat s\u0103rb\u0103torilor de iarn\u0103, cu atrac\u021bii spectaculoase: roata panoramic\u0103 de un milion de lumini\u021be, liftul lui Mo\u0219 Cr\u0103ciun, trenul spre T\u0103r\u00e2mul Elfilor, rollercoaster-ul \u00een form\u0103 de sanie, bancheta rotitoare a lui Grinch, caruselul vene\u021bian cu dou\u0103 etaje (unic \u00een Rom\u00e2nia) \u0219i un patinoar artificial cu ma\u0219inu\u021be tamponabile.<\/p>\n

La acestea se adaug\u0103 proiecte precum Laminor Winter Wonderland<\/strong> \u2013 t\u00e2rg indoor de Cr\u0103ciun \u2013 \u0219i prezen\u021ba ro\u021bii Miramagica la WestSide Christmas Market<\/strong>, \u00een ultimii doi ani.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pionierat \u0219i inova\u021bie \u00een fiecare proiect<\/h3>\n

Lista realiz\u0103rilor Luciei Pr\u0103ji\u0219teanu nu ar fi complet\u0103 f\u0103r\u0103 Zorky\u2019s Planet<\/strong>, inaugurat \u00een 2012 \u00een AFI Cotroceni \u2013 cel mai mare parc indoor din Rom\u00e2nia la acea vreme \u0219i singurul mall din Europa de Est cu rollercoaster.<\/p>\n

Ast\u0103zi, la 10 ani de la deschiderea Miramagica Her\u0103str\u0103u, bilan\u021bul este impresionant: parcuri care au devenit simboluri, atrac\u021bii virale, sute de mii de vizitatori \u0219i branduri care au ridicat standardele unei industrii \u00eentregi.<\/p>\n

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\u201e\u00cen ultimii 10 ani am \u00eencercat s\u0103 aduc \u00een Rom\u00e2nia trendurile interna\u021bionale, s\u0103 construiesc branduri puternice \u0219i s\u0103 ofer atrac\u021bii sigure, spectaculoase \u0219i inedite. Miramagica Park este ast\u0103zi un reper al Bucure\u0219tiului, iar 20% dintre vizitatori sunt turi\u0219ti str\u0103ini sau veni\u021bi din alte ora\u0219e. Santa\u2019s Land \u0219i Flying Santa au devenit virale iarna trecut\u0103. Toate acestea \u00eemi confirm\u0103 c\u0103 trebuie s\u0103 continu\u0103m s\u0103 inov\u0103m \u0219i s\u0103 aducem magie oamenilor, indiferent de v\u00e2rst\u0103.\u201d \u2013 Lucia Pr\u0103ji\u0219teanu<\/strong><\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tCite\u0219te articolul original<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Anul acesta, Miramagica Her\u0103str\u0103u \u00eempline\u0219te 10 ani de la deschidere \u2013 un deceniu \u00een care a redefinit complet modul \u00een care rom\u00e2nii tr\u0103iesc experien\u021ba parcurilor de distrac\u021bii. \u00cen spatele acestei reu\u0219ite se afl\u0103 Lucia Pr\u0103ji\u0219teanu, CEO Britta Trading, antreprenor vizionar \u0219i pionier \u00een industria de entertainment pentru copii \u0219i familii. Primii pa\u0219i ai unei revolu\u021bii […]<\/p>\n","protected":false},"author":1,"featured_media":3423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-3421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gandul"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts\/3421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3421"}],"version-history":[{"count":6,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts\/3421\/revisions"}],"predecessor-version":[{"id":3483,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts\/3421\/revisions\/3483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/media\/3423"}],"wp:attachment":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}