{"id":3408,"date":"2025-09-21T10:07:58","date_gmt":"2025-09-21T10:07:58","guid":{"rendered":"https:\/\/luciaprajisteanu.ro\/?p=3408"},"modified":"2025-09-21T12:31:31","modified_gmt":"2025-09-21T12:31:31","slug":"cum-a-transformat-lucia-prajisteanu-in-10-ani-conceptul-de-parcuri-de-distractii-in-romania","status":"publish","type":"post","link":"https:\/\/luciaprajisteanu.ro\/?p=3408","title":{"rendered":"Cum a transformat Lucia Pr\u0103ji\u0219teanu \u00een 10 ani conceptul de parcuri de distrac\u021bii \u00een Rom\u00e2nia"},"content":{"rendered":"\t\t
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\u00cen 2015, Parcul Her\u0103str\u0103u din Bucure\u0219ti a devenit scena unui proiect unic pentru Rom\u00e2nia: Miramagica<\/strong>, locul unde distrac\u021bia, inova\u021bia \u0219i siguran\u021ba s-au \u00eent\u00e2lnit pentru a redefini conceptul de parc de distrac\u021bii. \u00cen spatele acestei reu\u0219ite se afl\u0103 Lucia Pr\u0103ji\u0219teanu<\/strong>, CEO Britta Trading, antreprenor vizionar \u0219i pionier \u00eentr-un domeniu aflat atunci la \u00eenceput de drum \u2013 industria de entertainment pentru copii \u0219i familii.<\/p>\n

Miramagica Her\u0103str\u0103u \u2013 \u00eenceputul unei pove\u0219ti<\/h3>\n

Lansat \u00een septembrie 2015, parcul a adus publicului atrac\u021bii moderne, la standarde occidentale, pe care Rom\u00e2nia nu le mai cunoscuse p\u00e2n\u0103 atunci: roata panoramic\u0103 spectaculoas\u0103, Airborne Shot \u2013 racerul plin de adrenalin\u0103, caruselul vene\u021bian, Top Dancer \u2013 banca plutitoare, Spark \u2013 atrac\u021bia care sfideaz\u0103 gravita\u021bia, roller coaster-ul \u00een form\u0103 de omid\u0103, b\u0103rcu\u021bele manevrabile, saltelele Jump-Jump, bumper cars, toboganul gonflabil, Derby \u2013 cursa cailor n\u0103r\u0103va\u0219i sau caruselul Tornado.<\/p>\n

Succesul a fost imediat. Mii de familii \u0219i copii au descoperit un spa\u021biu unde bucuria, siguran\u021ba \u0219i emo\u021bia erau garantate, iar \u00een fiecare an sute de mii de vizitatori au trecut pragul Miramagica Her\u0103str\u0103u.<\/p>\n

\u00cen 2022, povestea s-a extins pe litoral, prin inaugurarea Miramagica Mamaia<\/strong>, construit\u0103 dup\u0103 aceea\u0219i re\u021bet\u0103 de succes.<\/p>\n

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Roata Miramagica \u2013 simbolul distrac\u021biei<\/h3>\n

Atrac\u021bia vedet\u0103 r\u0103m\u00e2ne roata panoramic\u0103 Miramagica<\/strong>, cu un milion de lumini\u021be. Simbol al parcului, aceasta a devenit \u0219i o prezen\u021b\u0103 nelipsit\u0103 de la cele mai mari festivaluri \u0219i t\u00e2rguri de s\u0103rb\u0103tori din Rom\u00e2nia \u2013 de la Beach, Please!<\/strong>, p\u00e2n\u0103 la t\u00e2rgurile de Cr\u0103ciun \u0219i Pa\u0219te din Craiova \u0219i Bucure\u0219ti.<\/p>\n

Cu mii de vizitatori anual, roata a devenit cea mai c\u0103utat\u0103 atrac\u021bie outdoor din \u021bar\u0103, cre\u00e2nd momente spectaculoase \u0219i un punct de atrac\u021bie vizual central la orice eveniment.<\/p>\n

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\u201eMiramagica a fost, de la bun \u00eenceput, un proiect de suflet. Am vrut s\u0103 oferim experien\u021be de neuitat la cele mai \u00eenalte standarde. Emo\u021bia, siguran\u021ba \u0219i excelen\u021ba pot coexista \u00een acela\u0219i loc, dedicat bucuriei. Oamenii, indiferent de v\u00e2rst\u0103, au nevoie de magie\u201d \u2013 Lucia Pr\u0103ji\u0219teanu<\/strong>.<\/p>\n<\/blockquote>\n

\u00a0<\/h3>\n

Santa\u2019s Land \u2013 magia s\u0103rb\u0103torilor reinventat\u0103<\/h3>\n

Lucia Pr\u0103ji\u0219teanu a adus inova\u021bie \u0219i \u00een lumea t\u00e2rgurilor de Cr\u0103ciun. \u00cen 2024, la Craiova, a fost lansat Flying Santa<\/strong> \u2013 atrac\u021bia fenomen \u00een care Mo\u0219 Cr\u0103ciun zbura cu sania deasupra unei mul\u021bimi de 40.000 de oameni, \u00eentr-un spectacol de lumini \u0219i artificii. Clipurile au devenit virale, cu sute de milioane de vizualiz\u0103ri pe TikTok \u0219i cu Craiova plasat\u0103 pe harta celor mai spectaculoase t\u00e2rguri de Cr\u0103ciun din Europa.<\/p>\n

Tot atunci a fost creat conceptul Santa\u2019s Land<\/strong>, parc tematic dedicat s\u0103rb\u0103torilor de iarn\u0103. Printre atrac\u021biile sale se num\u0103r\u0103 roata panoramic\u0103 cu un milion de lumini\u021be, liftul lui Mo\u0219 Cr\u0103ciun, trenul spre T\u0103r\u00e2mul Elfilor, rollercoasterul \u00een form\u0103 de sanie, bancheta rotitoare a lui Grinch, caruselul vene\u021bian pe dou\u0103 etaje (unic \u00een Rom\u00e2nia) \u0219i un patinoar artificial cu ma\u0219inu\u021be tamponabile.<\/p>\n

De asemenea, Lucia a adus Laminor Winter Wonderland<\/strong> \u2013 t\u00e2rg de Cr\u0103ciun indoor \u2013 \u0219i a integrat roata Miramagica la WestSide Christmas Market<\/strong>, devenind un reper vizual al evenimentului.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un deceniu de inova\u021bie \u0219i viziune<\/h3>\n

Proiectele Luciei nu se opresc aici. \u00cen 2012, aceasta inaugurase deja Zorky\u2019s Planet<\/strong> \u00een AFI Cotroceni, cel mai mare parc indoor de atunci din Rom\u00e2nia \u0219i singurul mall din Europa de Est cu rollercoaster.<\/p>\n

Ast\u0103zi, dup\u0103 10 ani de la lansarea Miramagica Her\u0103str\u0103u, bilan\u021bul vorbe\u0219te de la sine: branduri devenite simboluri, atrac\u021bii virale pe TikTok, sute de mii de vizitatori anual \u0219i o industrie ridicat\u0103 la standarde interna\u021bionale.<\/p>\n

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\u201eAm \u00eencercat mereu s\u0103 \u021bin pasul cu trendurile interna\u021bionale \u0219i s\u0103 aduc cele mai noi \u0219i sigure atrac\u021bii. Miramagica Park este ast\u0103zi un reper al Bucure\u0219tiului, iar 20% dintre vizitatori vin din str\u0103in\u0103tate sau din alte ora\u0219e. Santa\u2019s Land \u0219i Flying Santa au devenit fenomene online. Toate acestea \u00eemi confirm\u0103 c\u0103 trebuie s\u0103 continu\u0103m s\u0103 inov\u0103m \u0219i s\u0103 oferim magie pentru toate v\u00e2rstele.\u201d \u2013 Lucia Pr\u0103ji\u0219teanu<\/strong>.<\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tCite\u0219te articolul original<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00cen 2015, Parcul Her\u0103str\u0103u din Bucure\u0219ti a devenit scena unui proiect unic pentru Rom\u00e2nia: Miramagica, locul unde distrac\u021bia, inova\u021bia \u0219i siguran\u021ba s-au \u00eent\u00e2lnit pentru a redefini conceptul de parc de distrac\u021bii. \u00cen spatele acestei reu\u0219ite se afl\u0103 Lucia Pr\u0103ji\u0219teanu, CEO Britta Trading, antreprenor vizionar \u0219i pionier \u00eentr-un domeniu aflat atunci la \u00eenceput de drum \u2013 […]<\/p>\n","protected":false},"author":1,"featured_media":3410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-3408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediafax"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts\/3408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3408"}],"version-history":[{"count":6,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts\/3408\/revisions"}],"predecessor-version":[{"id":3484,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/posts\/3408\/revisions\/3484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=\/wp\/v2\/media\/3410"}],"wp:attachment":[{"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luciaprajisteanu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}